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1. Are you a REALTOR®?
2. How long have you been in business?
3. Do you belong to any Professional Networks and/or referral groups?
4. Have you attained any certifications and designations and have you developed specialized knowledge in Real Estate you would like to share with us?
5. Can you provide us with three major reasons that make our Town, City or Neighborhood most desirable?
6. How will you respond to any negatives or perceived negatives about our Town, City or Neighborhood?
7. Will you be representing me?
8. Are there times when you will not fully represent me? And if so, on what occasions? (Even though your Real Estate Professional will review matters concerning agency representation at the outset, you can still ask the question for further clarification.)
9. How do you market/sell the virtues of our Town, City, or Neighborhood so it either potentially adds or strengthens the value of our property?
10. What is the difference between a “Listing Agent” and a “Marketing Agent”?
11. What is your negotiating philosophy/strategy?
12. Do you think it is more important…that you Market/Sell more Homes…or Market/Sell Homes for More…when working with or representing Home Sellers?
13. What is more valuable: the Service that you provide or your Skills? Please explain the difference.
14. Since most Real Estate Professionals can post Listings on the Web (and do so in an industry-wide cooperative method)…what makes you different in how you Market a Property Online?
15. How do you Market Offline…also, how do you network with other Real Estate Professionals?
16. When a Home does not sell, what do you think, generally, is the biggest reason?
17. What is the difference between “Staging” and “Merchandising”?
18. What is IDX?
19. What is your strategy for when there are multiple offers?
20. When are Open Houses a good idea…and when are they a bad idea?
21. Do the Four P’s of Marketing (price, product, placement and promotion) also apply to Real Estate and, if so, how?
22. What do you do that other Real Estate Professionals and companies also do…but that you do better?
23. What do you do that NONE of your competitors do to market our lifestyle?
24. Do you believe that Homes are like “commodities” or, instead, that each one represents a unique lifestyle which requires customized Marketing?
25. Please share with us your narrative as to why we might want to move to this Town and buy our Home as if we were relocating here. This will give us a sense of how you will be positioning our lifestyle to fellow Real Estate Professionals, at open houses, and through your descriptions on the web and your marketing materials.
26. Do you market properties on numerous websites beyond your company’s?
27. Can you provide me/us with a list of customers/clients that will endorse you?
28. How often will you communicate and follow-up with me/us during the process and how and by what means?

Editor’s Note:
At all costs, make sure whichever Real Estate Professional you select that they do not bat an eye when you ask them questions that speak to their core competencies. Such as being able to explain the difference between a listing agent and a marketing professional, staging and merchandising, and most of all the difference between what is required to cause more homes to sell…versus causing homes to sell for more.

And, if any Real Estate Professional mistakenly tries to compare individual Homes to “Commodities” (Your “Cottage or Castle” compared to Wheat, Barley, Copper, etc.) then this is a tell.

It will reveal that this Real Estate Professional will not be committed to first determining…and then defining…what is truly distinctive, remarkable, and, therefore, what makes your property its most valuable. In other words, how can somebody marketing a home convince Buyers that any property is truly “remarkable” and “distinctive” if their fundamental premise is that Homes are like “Commodities. Therefore, Home Sellers, remember, you are not selling a “Commodity”…and, Buyers, you will not be purchasing one…but a distinctive Home…along with a highly special Town, City, or Neighborhood. Congratulations!