Postcards

 

Townadvisor Post cards can profit your business in many ways.

Marketing with postcards has long been - and continues to be - one of the most popular and successful ways to build your business for a lifetime of profitability.

In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website; thus, it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web.

Business Cards

Exchanging your Townadvisor business card can be more valuable than the card itself. Use it as a conversation starter to better understand where the person's needs, interests or hobbies lie, what they are looking for in a town. It may even be more valuable than the computer.

 

Flip Book

A Townadvisor flip book is book that uses a series of pictures to tell a story or promote an idea.

Flip book are being used in marketing for interactive brochures, trade shows and other marketing activities.

Because of our advanced technology flip books are now being created by TownAdvisor, we have made flip books our specialty. You can showcase all the wonderful things about your town in a customized Flip book, we can do this in a digital or print format. Because of how small and lightweight flip books are they can easily slide into somebody's pocket. So you can use flip books at trade-shows to give away to anybody who walks by your table or you can mail them out as a "pre-show" marketing tool. Just remember whatever idea you come up we can most likely be turned into a flip book and you can even put in a website address, telephone, or anything else to help encourage your buyers.

 

Town Tour Video

For many, even those who have grown up in any of America's nineteen thousand plus towns, villages, or incorporated places, fully describing the wonders and benefits of their chosen "hometown" can be difficult. For Real Estate Professionals across North America – whose focus is on properties, amenities, and lifestyle values – answering the inevitable client question, "What's the town like," can be similarly difficult... that is where our Town Tour comes in.

 

These extensively researched, masterfully scripted, and beautifully filmed 'mini movies' offer those interested in relocating to a new area an immediate, fact-filled answer to that question. These videos showcase the very best of the town – from affordability to commutability, education to recreation, and so much more... all presented by someone whose professional knowledge and wisdom come across throughout: you, the local Real Estate Professional.

 

The process begins with our simple Top Five form... where you aid our writers in narrowing down what lifestyle highlights should best be represented in the script. Once completed, our talented writing team and editors undergo deeper research to provide our videographers with the very best to capture in your area. Lastly, we add one of our professional voiceover artists, who captures the passion and excitement of the story you are seeking to communicate.

In the end, your Town Tour becomes a breathtaking testimonial to your town, a powerful marketing tool for your clients, and a great way to set yourself apart from your competition. We at Town Advisor acknowledge that we did not create the town video concept, nor would we ever dissuade you from creating one of these town-honoring projects on your own, we simply know that we have refined the concept in the Real Estate Industry... taking the guess-work and leg-work out of the process.

Here's an Example of our Valuable and Informative Town Tour:

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Dalton’s Don’ts and Do’s

Don’t

&

Do

Don’t select a town merely because it is considered…”prestigious”.

Do select a place to live that meets your overall stra- tegic criteria…instead of capitulating to the consensus of others who desperately seek becoming part of a “brand” versus a member of a vibrant community.

Don’t select a town based on population alone.

Do select a town, instead, based upon your desired density.*
*Remember, the state of Montana has more residents than the city of Detroit but each venue creates a completely different sense of population. And, of course, some people prefer one more than the other!

Don’t assume what public transportation portends for you without careful analysis. Therefore, don’t take anybody’s word for commuting driving time…including “GPS”. This is a subject that you need to investigate first hand and make sure you know when traffic is at its worst and its best.

Do your own research through personal experience. Since not all trains and buses (or their respective routes) are created equally, do not select a town or home until you experience, first hand, what any form of commuting or travel means to you individually. Of note is how society is trending more towards public transportation…so please include this factor into how you gauge your potential resale value. Since everybody drives at different speeds, times, and to and from slightly different destinations (even within the same town), the only reliable way for you to factor in driving time is to take several “dry runs” before you ultimately decide on any town, city, or neighborhood to live. At the very least, given the relationship between traffic and happiness… or misery…you should incorporate the effects of transportation/traffic into any and all lifestyle-related cost/benefit analysis.

Don’t evaluate town schools based only upon general scores and collective results alone.

Do research the school system’s on-going plans pertaining to your children’s all-important dietary related health.

Don’t select a home just because you want neighbors.

Do select a home because you seek respectful, considerate neighbors. Neighbors, who in addition to being “good citizens”, will also manifest pride of ownership for their property which will impact your future resale value. My suggested method is doing the best you can of assessing these factors by conducting “neighborhood reconnaissance”. Specifically, walking the neighborhood several times, at different times of the day, week and weekends. Chat with landscapers and mail delivery folks in order to get a sense of the culture of the neighborhood. You might even consider approaching of a few of the neighbors and announce that you are considering moving into the neighborhood and are looking for perspectives from people who live there. I realize that this is out of the comfort zone for many people and most would probably not do this, but, for those that do, I believe there is a greater likelihood that you will determine which neighbors are in a constant state of agitation versus agitating neighbors because you simply want to find out what the neighborhood is like before you moved there.

Don’t select a town just because they have famed athletic teams.

Do select a town that provides a suitable range of athletic/recreational opportunities for all children.

Don’t select a town solely because a relative, friend, or your boss presently live there.

Do select a town completely based upon a more strategically-related criteria. Often times the relationship to that relative, friend, or boss changes over time…and such acquaintances also frequently move out of the town.

Don’t select a town on emotion alone as in, “We’ve always wanted a beautiful kitchen and even though we’re in the middle of nowhere this kitchen is something out of a magazine!”

Do opt for that home with that “amazing kitchen” only if that means not compromising on the quality of schools, neighbors, commutability, parks, culture, etc.

Don’t select a Real Estate Professional whose major question(s) is only, “What are you looking for in a Home?” Also, do not continue working with any Real Estate Professional who does not abide by all laws and ethics designed to protect consumers against steering.

Do select a Real Estate Professional who first asks you, “What are you looking for in a Town, City, or Neighborhood?” before asking you, “What are you looking for in a home?”

Don’t select a town based upon you’re presently being healthy and not now in need of caregiving.

Do select a town or city based upon the quantity and quality of medical goods, skills, and services pertaining to the needs of the disabled, aging, overall caregiving and health management. Remember, everybody at sometime will find these services either desirable or critical.

Don’t consider this brief list of Don’ts and Do’s as the only issues that need to be resolved as part of an overall more strategic approach to the selection of your next Town, City or Neighborhood. Do select a Real Estate Professional who first asks you, “What are you looking for in a Town, City, or Neighborhood?” before asking you, “What are you looking for in a home?” Do select a town or city based upon the quantity and quality of medical goods, skills, and services pertaining to the needs of the disabled, aging, overall caregiving and health management. Remember, everybody at sometime will find these services either desirable or critical.

Do employ the numerous links Town Advisor provides you, as well as consult with our local Members of the Real Estate Town and City Advocates℠ Network, in your ongoing pursuit to make the best decision possible regarding where you, you and your partner, or you and your family decide to live.

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