Postcards

 

Townadvisor Post cards can profit your business in many ways.

Marketing with postcards has long been - and continues to be - one of the most popular and successful ways to build your business for a lifetime of profitability.

In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website; thus, it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web.

Business Cards

Exchanging your Townadvisor business card can be more valuable than the card itself. Use it as a conversation starter to better understand where the person's needs, interests or hobbies lie, what they are looking for in a town. It may even be more valuable than the computer.

 

Flip Book

A Townadvisor flip book is book that uses a series of pictures to tell a story or promote an idea.

Flip book are being used in marketing for interactive brochures, trade shows and other marketing activities.

Because of our advanced technology flip books are now being created by TownAdvisor, we have made flip books our specialty. You can showcase all the wonderful things about your town in a customized Flip book, we can do this in a digital or print format. Because of how small and lightweight flip books are they can easily slide into somebody's pocket. So you can use flip books at trade-shows to give away to anybody who walks by your table or you can mail them out as a "pre-show" marketing tool. Just remember whatever idea you come up we can most likely be turned into a flip book and you can even put in a website address, telephone, or anything else to help encourage your buyers.

 

Town Tour Video

For many, even those who have grown up in any of America's nineteen thousand plus towns, villages, or incorporated places, fully describing the wonders and benefits of their chosen "hometown" can be difficult. For Real Estate Professionals across North America – whose focus is on properties, amenities, and lifestyle values – answering the inevitable client question, "What's the town like," can be similarly difficult... that is where our Town Tour comes in.

 

These extensively researched, masterfully scripted, and beautifully filmed 'mini movies' offer those interested in relocating to a new area an immediate, fact-filled answer to that question. These videos showcase the very best of the town – from affordability to commutability, education to recreation, and so much more... all presented by someone whose professional knowledge and wisdom come across throughout: you, the local Real Estate Professional.

 

The process begins with our simple Top Five form... where you aid our writers in narrowing down what lifestyle highlights should best be represented in the script. Once completed, our talented writing team and editors undergo deeper research to provide our videographers with the very best to capture in your area. Lastly, we add one of our professional voiceover artists, who captures the passion and excitement of the story you are seeking to communicate.

In the end, your Town Tour becomes a breathtaking testimonial to your town, a powerful marketing tool for your clients, and a great way to set yourself apart from your competition. We at Town Advisor acknowledge that we did not create the town video concept, nor would we ever dissuade you from creating one of these town-honoring projects on your own, we simply know that we have refined the concept in the Real Estate Industry... taking the guess-work and leg-work out of the process.

Here's an Example of our Valuable and Informative Town Tour:

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Selecting the Right Place To Live

Moving from Tactical to Strategic.

Why is it that, while the Real Estate Industry perpetually professes the importance of “Location, Location, Location” for when buying property, all of the major Real Estate portals and websites focus monumentally more on “Homes, Homes, Homes”?

Indeed, while a staggering level of information, images, and intricacies involving properties is readily available to web-aided Home Buyers, a stunning lack of organized data, information, knowledge, and wisdom exists concerning the selection of future communities.

Such content disparity reflects the Industry’s lack of assistance for Home Buyers…especially those who appreciate the significance of “Location, Location, Location.” Considering the importance that most of us place upon schools, recreation, medical services, transportation, shopping, houses of worship, culture, the environment, and the overall fabric of distinct communities, the lack of location-specific content can no longer remain overlooked.

The explanation as to why there is such lopsided content made available in favor of Homes (and not Communities) is one that, as the former CEO of Realtor.com, I feel equipped to provide.

My answer is that the Real Estate Industry’s business model is appropriately, and understandably, based upon compensation generated from the marketing and sale of individual properties…and not from revealing greater insights regarding Towns and Cities; from a Real Estate and lifestyle perspective. To that end, if you have ever wondered why your Real Estate Professional is more likely ask you, “What are you looking for in a home,” before asking, “What are you looking for in a town,” then the answer might be that Home Information is typically utilized to initially bring Buyers to Towns versus Town Information first being utilized to bring Buyers to Homes. This is all the more reason why I recommend that consumers first construct a Town, City, and Neighborhood strategy before venturing into considerations regarding specific properties.

Presently, since online aggregators of Real Estate Data secure content, revenue, or both from Real Estate Companies and Individuals…means, expectedly, that almost all Real Estate Data is Property-Specific vs. Town, City or Neighborhood-oriented.

As a Home Buyer (or for that matter, a Home Seller), you might ask, “Does the lack of equivalent emphasis on providing information regarding Town, Cities, and Neighborhoods have any significant impact on my Real Estate and lifestyle-related outcomes?” I say, “It absolutely does!”

One way that I will validate my assertion is that (according to research from the National Association of Realtors®) consumers are actually more willing to settle for less of a Home than to compromise on a Town, City or Neighborhood.

Yet, without adequate Real Estate Relevant Information made as readily available about Communities as Properties themselves, how does one know how knowledge-based one’s choices on where to live truly are?

This underserved (and in fact largely ignored) consumer need is why Town Advisor has come to the forefront.

Town Advisor local sites not only provide our site visitors deeper information on each particular Town we and our local Members of the Real Estate Town and City Advocates feature, but also a wide range of content and links relating to the all-important process of properly evaluating any and all potential Communities in which to reside.

Town Advisor believes that, in order for Home Buyers or Businesses to decide on any one Town, it first helps to first determine how to strategically evaluate and measure any and all Towns…and from one’s unique perspective.

And while Town Advisor offers you a step-by-step process designed to assist you in making the best decision possible on where to live, we also acknowledge that the pursuit of your future town or home is typically not a straight path.

Thus, we invite you to use elements of our site in any manner or order that best fits your needs each time you visit a Town Advisor local site.

Of additional note is how neither Town Advisor sites, nor our featured Real Estate Professionals, favor or represent any one particular Town. Thus, our role is never to persuade…but rather to help site visitors to better prepare.

Lastly, I respectfully encourage you, you and your partner, or you and your family to continue taking a relatively small amount of your valuable time now to better decipher the essence of individual Towns, Cities, and Neighborhoods in order to avoid potential years of regret later…resulting when selecting a Community that does not end up being a match for your important lifestyle aspirations.

Allan Dalton, President and Co-Founder of TownAdvisor.com

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